I help projects develop content strategies and to deliver content that highlights their achievements and gets the right information to the right audience in the right format.
Below are three examples of content strategies I’ve developed and delivered – for Like!, for the UK Carbon Capture and Storage Research Centre, and for Smart Cities – read the case studies for more details.
Do you (or your project) have a content strategy? Let me help you tell your stories
Would you like me to write something for you? Jump to my Writing – reports, magazines, articles page for more information on writing services and see my writing portfolio.
Making innovation accessible – the Like! Magazines
Interreg projects usually finish with a fairly dry, technical, private report for the funder which summarises the project’s activities and achievements and which is never seen again. For Like! we decided to produce a series of thematic magazines that brought together the Like! project’s pilots and learning in an accessible form that would be widely distributed and which could be re-used/re-purposed in a range of different formats. You can find out more about our approach in the Learning from Like! Content Strategy case study.
Building an international industry/academic network – lessons from the UKCCSRC
The UK Carbon Capture and Storage was an industrial/academic network set up to support UK and international research, industry, and government efforts to reduce the costs of decarbonising industry / energy production. Our approach focused on developing tools and approaches that would bring together a network of over 1500 members, a very large research consortium of over 15 UK universities, and a series of industrial and international partnerships into a cohesive, integrated network. You can find out more about our approach in the UKCCSRC Content Strategy case study.
Smart Cities – building a comprehensive content library
For Smart Cities we produced a mix of case studies (which I either wrote or commissioned), plus resources and research briefings.
I worked with external experts and commissioned writers to produce a comprehensive library of accessible, focused material that provided in-depth introduction to the key Smart Cities themes.
Our aim was to provide a comprehensive content library which included detailed case studies and options for organisations looking to adopt new ways of working.
You can find out more about our approach in the Smart Cities Content Strategy case study and in the Making academic research accessible – the Smart City Academic Network approach case study.
Content strategies and public engagement services articles and case studies:
